Bilibili has suddenly started getting a lot of attention among creators after reports claimed that the video platform may pay around $0.70, or roughly ₹60, per 1,000 views.
For new creators, that sounds interesting. YouTube monetization usually takes time to unlock, competition is extremely high, and getting the first few thousand views can be difficult. So when another large video platform appears to offer creator earnings with potentially lower barriers, people naturally want to know more.
But there is an important question:
Does Bilibili really pay ₹60 for every 1,000 views?
The short answer is: reports suggest that creators may earn around that amount, but Bilibili has not announced ₹60 per 1,000 views as a fixed universal payout rate.
Bilibili does have official creator monetization systems, including incentives, fan support and earnings withdrawal for eligible overseas creators. However, the amount a creator earns can vary based on the program, content, audience, engagement and other factors.
In this guide, we will understand what Bilibili is, how creators can make money on the platform, the truth behind the viral ₹60-per-1,000-views claim, and whether Indian creators should consider Bilibili in 2026.
What Is Bilibili?
Bilibili is a major video-sharing and entertainment platform that originated in China.
At first, the platform became especially popular among communities interested in animation, comics and gaming. Over time, however, Bilibili expanded far beyond those categories.
Today, users can find content related to technology, education, gaming, lifestyle, entertainment, music, knowledge, business and many other topics.
In many ways, people compare Bilibili with YouTube because creators can upload videos, build followers and monetize their content.
However, Bilibili also has its own community culture and interactive features.
The company continues to invest heavily in its creator ecosystem. In the first half of 2026, Bilibili reported that the number of creators with more than 1,000 followers increased by 30% year over year, while average income per creator increased by 22%.
That makes the platform worth watching, especially as Bilibili tries to reach more users and creators outside mainland China.
What Are the Bilibili Monetization Requirements?
You may currently see different eligibility numbers circulating online.
Some reports claim relatively low thresholds, while other guides mention higher requirements.
Because creator programs can change and different monetization products may have different eligibility standards, it would be risky to treat one number as the universal requirement for every creator.
Instead, creators should check the current requirement shown inside their own Bilibili Creator Center.
There are, however, some requirements that are consistently important.
Original Content
Your videos should be original or content for which you have the necessary rights.
Bilibili's creator rules place significant importance on copyright ownership and valid authorization.
Re-uploading copyrighted movies, anime, YouTube videos or other creators' clips can create serious problems.
Identity Verification
Creators may need to complete real-name identity verification before accessing certain creator and withdrawal features.
For overseas creators, Bilibili's agreement mentions identity documents such as passports or other accepted identification.
Valid Payment Information
To withdraw money, an eligible creator needs to provide the required payment and banking information.
The exact payment options and fees may vary depending on the creator's country.
Follow Platform Rules
Fake traffic, copyright violations, misleading content and other policy violations can affect monetization eligibility.
Trying to artificially generate thousands of views is not a sustainable strategy.
| Requirement | What You Should Know |
|---|---|
| Creator account | You need an eligible Bilibili creator account |
| Original content | Videos should be original or properly licensed |
| Identity verification | Real-name or identity verification may be required |
| Program eligibility | Requirements can depend on the monetization program |
| Valid traffic | Fake or manipulated views may affect eligibility |
| Payment details | Eligible creators need supported withdrawal information |
| Country availability | Creator monetization features can vary by region |
Why Is Bilibili Suddenly Trending?
The main reason Bilibili is trending among creators right now is a reported creator payout figure.
Several reports recently claimed that Bilibili may be offering approximately:
$0.70 per 1,000 views
At current exchange rates, that is roughly around:
₹58–₹66 per 1,000 views
This quickly attracted attention because creators started comparing Bilibili earnings with YouTube earnings.
For example, if the reported rate remained the same:
10,000 views could theoretically generate around ₹600.
100,000 views could theoretically generate around ₹6,000.
1 million views could theoretically generate around ₹60,000.
But these numbers are only examples based on the reported ₹60 rate.
They should not be treated as guaranteed earnings.
How Much Does Bilibili Pay Per 1,000 Views?
Reports suggest earnings of around $0.70, or roughly ₹60, per 1,000 views in some contexts. However, Bilibili has not confirmed this as a fixed universal payout rate for every creator.
This is the most important part of the article.
The ₹60-per-1,000-views figure is currently being widely reported, but Bilibili itself has not confirmed a universal fixed RPM of ₹60 for every creator and every video.
That distinction matters.
A creator might see different earnings depending on factors such as:
- audience quality
- content category
- engagement
- advertising demand
- region
- monetization program
- valid views
- platform incentives
So a headline saying “Bilibili guarantees ₹60 per 1,000 views” would be misleading.
A more accurate statement is: Bilibili is reportedly offering earnings of around $0.70 per 1,000 views in some creator monetization contexts, but actual creator earnings may vary.
This is similar to most creator platforms. Even YouTube does not pay every channel the exact same amount per 1,000 views.
How Does Bilibili Creator Monetization Work?
1. Creator Incentives
Bilibili has operated creator incentive programs that reward eligible original content. The platform evaluates content and creator activity according to its program rules rather than simply guaranteeing one fixed payment for every view.
2. Fan Charging
Bilibili also allows fans to financially support creators. This is somewhat similar to memberships, donations or direct fan support available on other creator platforms.
The company reported that revenue from its fan-charging program increased by more than 50% year over year during the first half of 2026.
3. Brand Collaborations
Creators with strong audiences may also work with brands. Creators working in areas such as gaming, technology, lifestyle and entertainment could potentially find sponsorship opportunities as their audience grows.
4. Live Streaming
Live streaming is another important part of the Bilibili ecosystem. Creators may be able to build communities through live content and receive virtual support from viewers.
Can International Creators Earn Money on Bilibili?
Bilibili has an official agreement specifically for creators living outside mainland China.
Under that agreement, eligible overseas creators can enter into a creator-services relationship with Bilibili Singapore Pte. Ltd. and may receive earnings generated from eligible creative content after completing required verification and payment setup.
Bilibili Monetization Requirements in India
Indian creators may be able to access Bilibili's overseas creator ecosystem, but monetization availability can depend on account eligibility, identity verification, country support and current program rules.
Indian creators should not assume that every monetization feature will automatically appear on every account. Availability can depend on account eligibility, identity verification, country support, payment method, creator program access and current Bilibili policies.
The safest approach is to create an account, check the creator dashboard and verify what monetization programs are currently available to your account.
How to Withdraw Money From Bilibili
For eligible overseas creator accounts, earnings can be represented through the platform's ShellCoin system.
According to the current overseas withdrawal rules, a withdrawal request can generally be submitted once per week, and the documented single-withdrawal range is 1,000 to 50,000 ShellCoins, although limits can change.
Bilibili's overseas creator-service agreement states that Bilibili Singapore may deduct a 21% service fee from withdrawals under that agreement. Additional taxes, bank charges or payment-channel fees may also apply depending on location.
How Does Bilibili Make Money?
Bilibili earns revenue from advertising, mobile games, value-added services, live-streaming features and other commercial activities. Creator monetization is one part of this larger platform economy.
Example: How Much Could You Earn From Bilibili?
Suppose we use the widely reported figure of ₹60 per 1,000 views only as an example.
| Views | Example Gross Earning |
|---|---|
| 1,000 | ₹60 |
| 10,000 | ₹600 |
| 50,000 | ₹3,000 |
| 100,000 | ₹6,000 |
| 500,000 | ₹30,000 |
| 1,000,000 | ₹60,000 |
Again, these are not guaranteed Bilibili payouts. Your real results could be higher or lower.
Bilibili vs YouTube: Which Is Better for Creators?
At the moment, YouTube still has a major advantage. YouTube has a massive global audience, a mature advertising ecosystem and a well-established creator economy.
Bilibili may offer something different: an opportunity to enter a platform while its global creator ecosystem is still developing.
For newer creators, a smarter strategy may be YouTube + Bilibili + other short-form platforms, while respecting each platform's rules.
Advantages of Trying Bilibili
One major advantage is timing. If Bilibili successfully expands internationally, creators who enter early may have less competition than creators entering mature platforms later.
Another advantage is diversification. Depending entirely on one social platform can be risky.
Risks You Should Know Before Starting
The first risk is expecting guaranteed income. You should not start uploading videos simply because someone claims you will receive ₹60 for every 1,000 views.
The second risk is copyright. Creators should not download anime clips, movies or other people's videos and attempt to monetize them without rights.
The third risk is language and audience fit. Content that performs well on YouTube India may not automatically perform well on Bilibili.
Finally, platform policies can change.
What Content Could Work on Bilibili?
Potential categories include technology tutorials, AI tools, gaming, educational videos, animation-related content, productivity, software tutorials, entertainment commentary and knowledge-based content.
For an Indian creator, English-language technology and AI content could be an interesting category to test. Publish a small number of high-quality videos first and study the results.
Should You Leave YouTube and Move to Bilibili?
No. Bilibili should currently be viewed as an additional opportunity, not an automatic replacement for YouTube.
If you already create videos, publish selected original content on Bilibili and monitor views, followers, watch time, engagement, monetization access and actual earnings for 30–60 days.
Is Bilibili Worth Trying in 2026?
Yes, Bilibili is worth testing, but there is a big difference between testing a platform and building your entire income strategy around a viral earning claim.
The stronger signal is that Bilibili has an established creator ecosystem, official overseas creator agreements, international withdrawal infrastructure and growing creator income on its platform.
Frequently Asked Questions
What are the Bilibili monetization requirements?
Requirements can vary by creator program and account. Original content, account eligibility, identity verification, valid traffic and supported payment information are among the key factors.
Can you earn money from Bilibili?
Yes, eligible creators can potentially earn through creator incentive programs, fan support, live streaming and other monetization opportunities.
Does Bilibili pay ₹60 for 1,000 views?
Recent reports suggest a figure around $0.70, roughly ₹60, per 1,000 views in some contexts. Bilibili has not confirmed it as a guaranteed universal payout.
Can Indian creators join Bilibili?
Bilibili has creator-service arrangements for users outside mainland China. Actual features and monetization availability should be checked on the individual account.
Is Bilibili better than YouTube?
Not necessarily. YouTube has a much larger global creator ecosystem. Bilibili is better viewed as an additional platform to test.
How much can 1 million Bilibili views earn?
Using the reported ₹60-per-1,000-views figure only as an illustration, 1 million views would equal around ₹60,000 before possible fees or deductions. This is not a guaranteed payout.
Final Verdict
Bilibili is one of the more interesting creator platforms to watch in 2026.
₹60 per 1,000 views is a reported figure, not a guaranteed fixed Bilibili rate.
What is confirmed is that Bilibili has real creator monetization systems and infrastructure for qualifying overseas creators.
Yes — try it, but treat it as an experiment first. Upload original content, understand the audience, monitor your actual analytics and earnings, and then decide whether Bilibili deserves a permanent place in your creator strategy.
