Bilibili has suddenly become one of the most talked-about video platforms among creators in 2026.
The reason is simple. Recent reports have suggested that Bilibili may pay creators around $0.70, or roughly ₹60, per 1,000 views in some monetization contexts.
Naturally, creators are asking: Can Bilibili actually pay more than YouTube?
YouTube has been the dominant creator platform for years. It offers advertising revenue, YouTube Premium revenue, memberships, Super Chat, Super Thanks, Shopping and several other monetization options.
Bilibili, however, is becoming increasingly interesting because its creator ecosystem is growing and the company is investing more heavily in monetization.
In the first half of 2026, Bilibili reported that the number of creators with more than 1,000 followers increased by 30% year over year, while average income per creator increased by 22%. Revenue from its fan-charging program also grew by more than 50%.
In this guide, we compare Bilibili vs YouTube earnings in 2026, including monetization requirements, revenue models, payout per 1,000 views, fees, international creator support and which platform may be better for Indian creators.
Quick Answer: Bilibili or YouTube — Which Pays More?
For most established creators, YouTube is still the safer and more predictable platform for earning money.
YouTube has a clearly documented revenue-sharing system. Creators who monetize long-form watch-page ads receive 55% of net advertising revenue, while monetized Shorts creators receive 45% of the revenue allocated to them from the Shorts Creator Pool.
Bilibili is different. Reports suggest earnings of around $0.70 per 1,000 views, but Bilibili has not published that figure as a guaranteed universal RPM for every creator.
YouTube should remain the primary monetization platform for most creators, while Bilibili can be tested as an additional distribution and income opportunity.
Bilibili vs YouTube Earnings at a Glance
| Feature | YouTube | Bilibili |
|---|---|---|
| Established global creator economy | Yes | Growing |
| Fixed payment per 1,000 views | No | No confirmed universal rate |
| Reported Bilibili rate | — | Around $0.70 / ₹60 per 1,000 views in reports |
| Long-form ad revenue share | 55% of net watch-page ad revenue | No directly comparable universal public rate |
| Shorts revenue share | 45% of allocated Creator Pool revenue | Different platform model |
| Fan support | Memberships, Super Chat, Super Thanks | Fan Charging and other systems |
| India monetization | Established | Availability may depend on account/program |
| Best use in 2026 | Primary creator platform | Additional platform to test |
How Much Does Bilibili Pay Per 1,000 Views?
Several recent reports have discussed a figure of approximately $0.70 per 1,000 views, which is roughly ₹58–₹65 per 1,000 views, depending on exchange rates.
However, this should not be presented as a guaranteed Bilibili RPM. Bilibili itself has not announced that every creator will automatically receive $0.70 for every 1,000 views.
Actual creator income can potentially depend on the monetization program, audience, region, content category, engagement, valid traffic, advertiser demand, direct fan support and other creator revenue streams.
₹60 per 1,000 views is a reported benchmark in some contexts, not a guaranteed rate for every Bilibili creator.
How Much Would Bilibili Earnings Be at ₹60 Per 1,000 Views?
| Views | Example Gross Earnings |
|---|---|
| 1,000 | ₹60 |
| 10,000 | ₹600 |
| 50,000 | ₹3,000 |
| 100,000 | ₹6,000 |
| 500,000 | ₹30,000 |
| 1,000,000 | ₹60,000 |
| 5,000,000 | ₹3,00,000 |
These are illustrations, not guaranteed Bilibili payouts.
How Much Does YouTube Pay Per 1,000 Views?
YouTube does not have one universal payment rate either. Earnings can vary significantly depending on viewer country, niche, advertiser demand, video length, watch time, season, ad formats, audience quality, YouTube Premium viewing and type of content.
Instead of promising creators a fixed RPM, YouTube officially publishes its revenue-sharing percentages. For watch-page advertising, YouTube pays creators 55% of net revenues from ads displayed or streamed on their public videos.
For Shorts, advertising revenue is pooled, allocated to creators based on qualifying engaged views, and eligible creators receive 45% of the revenue allocated to them.
Bilibili vs YouTube: Per 1,000 Views Comparison
| Factor | YouTube | Bilibili |
|---|---|---|
| Fixed RPM guaranteed? | No | No |
| Revenue model publicly documented? | Very clearly | Less transparent for direct comparison |
| Viral ₹60/1,000 claim | No | Reported, not universal |
| Earnings depend on audience? | Yes | Yes |
| Earnings depend on content? | Yes | Yes |
| Additional monetization | Many options | Multiple creator options |
| Mature advertiser ecosystem | Strong | Growing |
A creator should compare their actual dashboard earnings, not viral screenshots.
YouTube Monetization Requirements in 2026
For full advertising and YouTube Premium revenue sharing in 2026, creators generally need 1,000 subscribers plus either 4,000 qualified public watch hours during the previous 12 months or 10 million qualified public Shorts views during the previous 90 days.
YouTube also has an expanded Partner Program with earlier access to certain monetization features. Creators in eligible regions can enter at 500 subscribers, 3 public uploads in the previous 90 days, and either 3,000 qualified watch hours or 3 million qualified Shorts views.
Bilibili Monetization Requirements in 2026
Bilibili is less straightforward. Different monetization products can have different eligibility rules, and public reports sometimes quote different follower or view requirements.
The safest source is the eligibility information shown inside the creator's own Bilibili Creator Center. Important factors can include eligible creator account, original content, identity verification, valid traffic, compliance with platform rules, supported payment information and access to the relevant monetization program.
For overseas creators, Bilibili has an official creator-services framework through Bilibili Singapore Pte. Ltd.
How YouTube Creators Make Money
YouTube is much more than AdSense advertising. Creators can potentially earn through watch-page advertising, Shorts advertising, channel memberships, Super Chat and Super Stickers, Super Thanks, YouTube Shopping and YouTube Premium.
For fan-funding products such as memberships, Super Chat, Super Stickers and Super Thanks, YouTube says creators receive 70% of net revenues under its Commerce Product Module.
How Bilibili Creators Make Money
Bilibili also has multiple creator monetization channels. Its ecosystem includes advertising-related creator income, fan support, livestreaming and other value-added creator products.
During the first half of 2026, creators with more than 1,000 followers grew 30% year over year, average income per creator increased 22%, and fan-charging revenue increased by more than 50%.
What Is Bilibili Fan Charging?
Fan Charging allows Bilibili users to support creators more directly. Instead of depending completely on advertisements, creators can build stronger relationships with their audience and receive financial support through the platform's creator ecosystem.
Bilibili Overseas Withdrawal Fees: A Major Difference
Eligible overseas creators can withdraw earnings represented through ShellCoins. According to Bilibili's current rules, withdrawals can generally be requested once per week, each withdrawal can range from 1,000 to 50,000 ShellCoins, and fees and taxes may apply.
More importantly, Bilibili's official overseas creator agreement states that Bilibili Singapore charges a 21% service fee on eligible withdrawals under that agreement.
Example: What Happens After Bilibili's 21% Service Fee?
Suppose a creator hypothetically generated ₹60,000 gross earnings. A 21% service fee alone would equal ₹12,600, leaving ₹47,400 before any additional applicable taxes, bank fees or payment-channel costs.
This is only an example, but it demonstrates why creators should never compare platforms using gross numbers alone.
Bilibili vs YouTube for Indian Creators
For Indian creators, YouTube currently has the easier ecosystem to understand. It has well-established monetization in India, AdSense payment infrastructure, large Indian audiences, Hindi and regional-language audiences, established advertiser demand and strong creator education resources.
Bilibili presents a different opportunity. Its overseas creator agreement applies to qualifying creators residing outside mainland China who are not Chinese nationals. However, an Indian creator should not assume that every Bilibili monetization feature is automatically available on every account.
Which Platform Has the Bigger Audience?
YouTube remains one of the world's largest global video ecosystems. Bilibili is smaller globally but still significant. In the first half of 2026, Bilibili reported approximately 373 million monthly active users and nearly 116 million daily active users.
Where Bilibili May Have an Advantage
The biggest potential advantage is timing. YouTube is extremely competitive, while Bilibili's creator ecosystem is still developing internationally. Another advantage is diversification: having an additional distribution channel reduces dependence on one platform.
Where YouTube Has the Advantage
YouTube currently has several major advantages: a bigger global ecosystem, more transparent monetization, mature creator tools, established search traffic and multiple income sources.
Bilibili vs YouTube for Small Creators
For a brand-new creator, Bilibili may offer an opportunity to experiment in a less mature international creator environment. However, new creators should not assume that Bilibili is an instant shortcut to monetization.
The correct approach is: Publish → measure → compare.
Bilibili vs YouTube for Long-Form Videos
For long-form creators, YouTube remains particularly attractive because eligible creators receive 55% of applicable net watch-page advertising revenue. Bilibili also has demand for longer content, especially educational, technology, gaming and knowledge-based content.
Bilibili vs YouTube: Which Is Better for Tech and AI Creators?
Bilibili's latest reporting says knowledge-based content, including AI-related information, increased 17% year over year in the first half of 2026. That makes AI tools, coding, software tutorials, technology explainers, productivity, gadgets and educational content potentially interesting for creators experimenting with the platform.
Should You Upload the Same Videos to YouTube and Bilibili?
If you own all rights to your content and both platforms' current terms allow the distribution, a multi-platform strategy can make sense. Create one high-quality original piece of content and adapt the title, thumbnail, description, subtitles and formatting for each platform's audience.
A Smart 30-Day Bilibili Test
Publish approximately 5–10 high-quality original videos on Bilibili during a 30-day period and track views, watch time, followers, engagement, monetization access, actual earnings and audience response. Then compare those numbers against the same or similar content on YouTube.
Should You Leave YouTube for Bilibili?
No. YouTube remains too valuable to abandon. Bilibili should currently be treated as an additional opportunity rather than an automatic YouTube replacement.
Frequently Asked Questions
Does Bilibili Pay More Than YouTube?
There is not enough reliable evidence to say that Bilibili universally pays more than YouTube. The widely discussed $0.70-per-1,000-view figure is reported rather than a guaranteed universal rate.
How Much Does Bilibili Pay for 1,000 Views?
Recent reports have suggested around $0.70, roughly ₹60, per 1,000 views in some contexts. Bilibili has not confirmed that amount as a universal fixed payout for every creator.
How Much Does Bilibili Pay for 1 Million Views?
Using ₹60 per 1,000 views purely as an illustration, one million views would equal approximately ₹60,000 gross. Actual earnings may differ.
Can Indian Creators Earn From Bilibili?
Bilibili maintains an overseas creator-services framework for qualifying creators outside mainland China. Indian creators should verify current eligibility and payment availability inside their own accounts.
Does Bilibili Charge a Withdrawal Fee?
Under Bilibili's overseas creator agreement, Bilibili Singapore charges a 21% service fee on applicable withdrawals, with possible additional taxes and payment-channel fees.
Is Bilibili Better Than YouTube?
Not overall. YouTube remains the stronger primary platform for most creators. Bilibili is currently more interesting as an additional platform where creators can experiment with new audiences and monetization opportunities.
Final Verdict: Bilibili or YouTube in 2026?
The excitement around Bilibili is understandable. Its creator ecosystem is growing, but the viral claim that Bilibili pays approximately ₹60 for every 1,000 views should not be mistaken for a guaranteed universal payout.
YouTube still offers the stronger combination of global reach, transparent revenue sharing, multiple monetization options, mature creator tools, advertiser demand and long-term earning potential.
YouTube first. Bilibili as an additional experiment.
